This is an appeal to all of you out there who create content. We need a better word for our work, one that reflects not only the effort and skill that we put into it, but the value of how it performs in the sales and marketing chain. To call it content is a reductio…

This is an appeal to all of you out there who create content. We need a better word for our work, one that reflects not only the effort and skill that we put into it, but the value of how it performs in the sales and marketing chain. To call it content is a reductio…

Editorial Marketing tech to retailers in 2023 Chris Field - January 9, 2023 Marketing to retailers in 2023 Retailers’ attention spans have always been short.  But in 2023, tech vendors will need to work even harder to get retailers’ attention. There should be no doubts as to how important it is to continue to influence in...

[Marketing Blog] Account Based Marketing agencies charge too much Chris Field - November 6, 2020 We believe in the power of account based marketing to generate new business but we do not like to see agencies overcharge their clients for it The marketing industry is cashing on its latest big idea, which is essentially an...

Marketing Marketing advice Chris Field] - [October 29, 2020] Marketeers give up too early because they think they are bugging their prospects, when they may not even have been seen yet Don't give up In marketing, persistence and repetition pay. How often do you post a blog and then wait for the views, shares or...

opinion piece Marketing tech to retailers in 2021 Chris Field - blog October 16, 2020 Marketing departments all over the world are putting their marketing plans together for 2021. Here are some of our recommendations Marketing to retailers in 2021 While most tech companies are busy planning and budgeting for next year, here is what...

marketing Intimacy over remote channels Chris Field- September 11th, 2020 Marketing needs to use better language to enable people to communicate remotely - more direct, more concise and more peer to peer. We are all frustrated that we cannot meet our peers in retail and tech because live events are for now stone dead. We...

[Sunday_Soundbite] Could you be marketing better right now? Chris field - [August 13, 2020] 5 reasons no one is reading your content Retailers haven't stopped buying tech and they may need you more than ever, but you may need to change the way you get seen and noticed. Are you in denial over marketing as...

[blog] Where did you go? CHris Field Some companies have turned off their communications during the crisis. This is not way to sustain or make new relationships. Ultimately, it is bad for business If you stop marketing your business completely during the crisis, will everyone forget all about you? I think some tech companies are...

I’m always impatient to do good work and get annoyed when anyone wants to slow me down. I have good ideas and want to get them out there; sure, some of them are rubbish, some of them are in fact total garbage but the few gems are worth running with I feel. Until recently, dealing…